The staff moved the location to the Meadowlands Exposition Center in New Jersey and expanded the event over two days, allowing the convention to hold more than 4,000 attendees, while live-streaming panels to an estimated 3,500 additional viewers. Upon announcement of these high-profile guests, interest in the convention sharply increased. The staff was able to arrange for Faust and actor John de Lancie, who voiced the villain Discord for two episodes, to be guests of honor. The fourth Bron圜on, held on Jand July 1, 2012, had early on been able to arrange for several of the voice actors and show writers to attend. Ĭosplay photoshoots, such at this one during the 2014 convention, are a common feature of Bron圜on. The third convention, held in January 2012, included three of the voice actresses from the show, drawing at least 700 attendees and requiring the move to a large meeting center. The second, held in September 2011, had been able to secure the show's current supervising director Jayson Thiessen as a guest, leading to an increase to 300 people attending the event. Following the success of an "inaugural NYC brony meet" in Little Italy on May 28, 2011, which was attended by over 30 people, the first Bron圜on took place in Midtown Manhattan in June 2011 and drew 100 attendees. Bron圜on grew out of the local meetups in the New York metropolitan area it was founded in 2011 by fan Jessica Blank ("Purple Tinker"), who viewed the brony movement as a "men's version of feminism". One facet of the older fan base was to create local meetups to socialize about the show and other elements. The show's creators, including executive producers Lauren Faust, Jayson Thiessen, Christophe Toverski, the writers and voice actors, Hasbro and the Hub have sought to embrace the brony community, communicating openly with the community and placing subtle nods to the fandom within the show and licensed property. The fandom adopted the term "brony", a portmanteau of "bro" and "pony", and became a highly participatory culture representing New Sincerity, creating fan art, fan fiction, music, mashup videos, and other media. Though a critical success with the target demographic of young girls and their parents, it attracted an unexpected audience of teenage and adult fans, primarily male, originating from 4chan. My Little Pony: Friendship Is Magic first aired on the Hub on October 10, 2010, as part of Hasbro's intent to promote the fledgling network and market its new line of My Little Pony toys. History īronies gathered outside the Meadowlands Exposition Center waiting for the convention to start on June 30, 2012 A 501(c)(3) non-profit entity, Lunar Solis Corp., was created to operate the convention and manage its charity efforts. The 2013 event marked the convention's move to Baltimore, Maryland, as well as a shift from twice a year to once a year. It dropped the 'NYC' capitalization for its fourth event, which was held in nearby Secaucus, New Jersey. īron圜on was previously styled as BroNYCon, as its first three conventions were held in New York City.
Though originally planned to run through 2025, it was announced at the closing ceremonies of the 2018 convention that 2019 would be the final year, tying in with the final season of the show. Eleven events were held, with the final one in August 2019 drawing in 10,215 attendees. Bron圜on was an annual fan convention held on the East Coast of the United States for fans of My Little Pony: Friendship Is Magic, among them adult and teenage bronies.
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